Designer Joy Annett founded her company in 2005 fueled by a desire to explore her innate creativity and be able to be home with her son as he started school. She set out to make jewellery that conveys her unique design sensibility. She rarely found jewellery that she liked. Having been the National Visual Merchandising Manager for an international corporation Joy has a keen sense for mixing patterns, colours, textures, and grouping elements together in a visually pleasing way. Since she started making jewellery she has never looked back. Her jewellery is collected and coveted by those that appreciate quality and original design. Each piece is made one at a time and is truly her passion. The Art Gallery of Ontario, as well as other select boutiques and galleries across Canada carry her line.
Primarily self-taught, Joy has participated in workshops by jewellery artists that are leaders in their fields of expertise. In 2006, she enrolled in a workshop with Kate McKinnon in Tucson, Arizona. Kate had won the Saul Bell Prize for PMC clay. During that week she learned how to make findings with precious metal clay, mold making, soldering, as well as basic metalsmithing techniques.
In 2007, Joy attended an intensive workshop with Susan Lenart-Kazmer, in Dufort, France. All cold join techniques were explored, in addition to silver weaving, enameling, and resin work. The focus of instruction was incorporating varied and interesting connections into jewellery making. Patina finishes and settings for found objects were also taught.
Joy's jewellery has continued to evolve over the years. Her collections incorporate her signature cold-join links, hand made ear wires, one of a kind hook and clasp closures, as well as molten and fabricated shapes. Each necklace includes a sterling silver signature tag. She has begun to offer an exclusive website collection which incorporates 18 kt gold and raw diamonds. Her jewellery has a luxurious weight to it. Joy continues to artistically interpret her distinctive design aesthetic while learning new skills. She hand makes each piece individually in her London, Ontario home studio.